Saturday, February 7, 2015

Article 5: Earth Property

Can a Tree House Save a Jungle?

Well in Costa Rica they think it can, all it required was a change in marketed. It all started with a green pitch, tell people that if they buy this land in the jungle then no one can harm it and the buyer is saving the environment. Soon though local sellers found out that the green pitch wasn't enough to attract buyers to pay $250,000 for a mostly unusable jungle property. So what happened next was they sold it as a sustainable property, a win win situation for buyer and the environment. The buyer would buy the property and the locals would grow food on the property, the owner of the property would then see profits from the food grown on the property. It was this idea of an investment that caused 54 plots of the 96 plots avilable to be sold. With the added bonus of being able to build a treehouse on the property.
In short the jungle stays safe, the owner gets an investment that pays out and that he or she can visit and everyone wins. It really makes one wonder if this is a better option then giving the government control of the land.







Link: http://www.nytimes.com/2014/12/26/greathomesanddestinations/saving-the-earth-without-losing-a-buck.html?ref=topics

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